Experiential
"LE BANANA"
For Pura Vida Miami
Inspired by Maurizio Cattelan’s 2019 artwork "Comedian," featuring a banana taped to a wall, we decided to recreate this piece with a twist. We used a plastic banana, painted it blue, and framed it on a white canvas. These unique art pieces were then placed around Miami during Art Basel 2023, encouraging our Pura Vida Miami customers to find them and bring them to our store in exchange for a gift card.
"A WORD FROM OUR HEART!"
Inspired by the need for a little encouragement and Valentine’s Day around the corner, we decided to spread some love. We created five blue hearts, each with uplifting phrases in different languages, and hung them in our main Pura Vida Miami stores. We invite you to take one and leave your message for our team. At the end of the month, we'll read your love notes, turning our hearts from pastel blue to pink. Join us in sharing the love!
Thank you Mom!
Because no one understands "unconditional love" better than a mom, we wanted to spread some love and share the excitement of opening a new Pura Vida Miami store. So, we decided to surprise moms at the mall with heartfelt thank-you notes and flower bouquets. Here’s how it went:
VISION TO BLOSSOM
I partner with Creative Art Director Annette Palmar on a passion project where we bring illustrations she has created to life. With the desire to create awareness of the power of visualization to let our dreams and goals come into full bloom.
Creative Director, Set Art Director, Designer & Stylist, Illustrator: Annette Palmar
Photography: Anyelika Perez
Hair and Make-up: Miguel Angel Duque
